A few days ago, news broke that Kartik Aaryan's next film, Shehzada, was being released a week early given the success of Shah Rukh Khan's Pattern, but it turns out there are other reasons as well.
According to sources, director Rohit Dhawan is collaborating with Kartik and Kriti Sanon on a new promotional song. and since its release, no song has been able to compete with them, even Munda Sona Hoon Main and Chedkhaniyan.
"Besharam rang and Jhoome jo Pathaan are topping the music charts. No movie songs released since January, including Shehzada's Munda Sona Hoon vocals and Chedkhaniyan, can match their popularity." a source said.
“Therefore, the producer decided to shoot a new promotional song to keep the audience interested,” the source added.
The song is specially choreographed by Bosco Martis, who choreographed for Jhoome Jo Pathaan.
The source further revealed that Shehzada makers were concerned about the insufficient screens on February 10th. "Exhibitors are looking to make the most of Pathaan's stellar achievements. It remains to be seen how many screens Shehzada will have in mid-February when Pathaan enters its fourth week."
According to News18, SRK's blockbuster is making box office history at a time when other films released during the Pathaan hype impact collections.
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